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广东省人民政府首页  >  要闻动态  >  广东要闻

国产手机蚕食三星地盘

来源: 南方日报网络版     时间: 2019年04月18日 23:24:27
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(  每)(日)(经)(济)(新)(闻)(记)(者)(孟)(庆)(建)(发)(自)(深)(圳)(
  据)(市)(场)(研)(究)(机)(构)(IDC预)(计)(,今)(年)(第)(二)(季)(度)(,全)(球)(手)(机)(出)(货)(量)(华)(为)(、联)(想)(分)(列)(第)(三)(和)(第)(四)(,三)(星)(的)(份)(额)(从)(去)(年)(同)(期)(的)(32%降)(至)(25%。
  国)(内)(手)(机)(行)(业)(“优)(等)(生)(”增)(速)(明)(显)(,然)(而)(晋)(级)(第)(一)(梯)(队)(后)(,国)(产)(品)(牌)(也)(面)(临)(着)(巨)(头)(的)(反)(扑)(。昨)(日)((8月)(6日)(),华)(为)(消)(费)(者)(业)(务)(CEO余)(承)(东)(在)(媒)(体)(见)(面)(会)(上)(表)(示)(,华)(为)(手)(机)(产)(品)(线)(将)(做)(出)(重)(要)(调)(整)(,削)(减)(80%以)(上)(手)(机)(品)(类)(,聚)(焦)(各)(个)(档)(位)(打)(造)(精)(品)(尤)(其)(是)(中)(高)(端)(产)(品)(,同)(时)(将)(降)(低)(运)(营)(商)(渠)(道)(权)(重)(,发)(力)(传)(统)(社)(会)(渠)(道)(以)(及)(电)(商)(渠)(道)(。
  “瘦)(身)(”的)(华)(为)(、收)(购)(摩)(托)(罗)(拉)(之)(后)(的)(联)(想)(,纷)(纷)(聚)(焦)(中)(高)(端)(产)(品)(线)(,加)(速)(了)(国)(产)(手)(机)(品)(牌)(化)(进)(程)(。
  手)(机)(中)(国)(联)(盟)(秘)(书)(长)(王)(艳)(辉)(对)(《每)(日)(经)(济)(新)(闻)(》记)(者)(表)(示)(,陷)(入)(同)(质)(化)(桎)(梏)(的)(中)(低)(端)(手)(机)(难)(以)(产)(生)(利)(润)(,国)(产)(品)(牌)(要)(想)(在)(全)(球)(市)(场)(突)(围)(,高)(端)(产)(品)(是)(必)(要)(条)(件)(。
  国)(产)(手)(机)(品)(牌)(挑)(战)(三)(星)(
  根)(据)(IDC数)(据)(,预)(计)(第)(二)(季)(度)(全)(球)(智)(能)(手)(机)(出)(货)(量)(比)(去)(年)(同)(期)(增)(长)(23.1%,华)(为)(与)(联)(想)(品)(牌)(智)(能)(手)(机)(出)(货)(量)(增)(速)(超)(越)(全)(球)(平)(均)(值)(,其)(中)(,华)(为)(增)(长)(95.1%,联)(想)(增)(长)(38.7%。
  数)(据)(显)(示)(,与)(第)(一)(季)(度)(相)(比)(,第)(二)(季)(度)(智)(能)(手)(机)(前)(五)(大)(制)(造)(商)(市)(场)(份)(额)(名)(次)(并)(无)(变)(动)(,依)(序)(是)(三)(星)(的)(25.2%、苹)(果)(的)(11.9%、华)(为)(的)(6.9%、联)(想)(的)(5.4%与)(LG的)(4.9%,而)(出)(货)(量)(增)(长)(幅)(度)(依)(序)(是)(华)(为)(的)(95.1%、联)(想)(的)(38.7%、LG的)(19.8%与)(苹)(果)(的)(12.4%,而)(三)(星)(第)(二)(季)(度)(的)(出)(货)(量)(同)(比)(下)(降)(了)(3.9%。
  出)(货)(量)(增)(速)(最)(快)(的)(华)(为)(,在)(安)(卓)(阵)(营)(中)(成)(为)(巨)(头)(三)(星)(的)(头)(号)(劲)(敌)(。事)(实)(上)(,2013年)(下)(半)(年)(以)(来)(,华)(为)(、联)(想)(在)(手)(机)(业)(务)(与)(三)(星)(展)(开)(了)(激)(烈)(竞)(争)(。
  华)(为)(方)(面)(数)(据)(显)(示)(,今)(年)(上)(半)(年)(,华)(为)(在)(中)(东)(和)(非)(洲)(的)(智)(能)(手)(机)(出)(货)(量)(同)(比)(增)(长)(近)(6倍)(,拉)(美)(出)(货)(量)(增)(长)(近)(4倍)(。根)(据)(最)(新)(一)(期)(GFK零)(售)(数)(据)(监)(测)(报)(告)(,目)(前)(华)(为)(在)(南)(非)(、缅)(甸)(、委)(内)(瑞)(拉)(和)(哥)(伦)(比)(亚)(等)(国)(家)(智)(能)(手)(机)(市)(场)(份)(额)(超)(过)(三)(星)(。
  联)(想)(则)(主)(要)(在)(印)(度)(尼)(西)(亚)(等)(东)(南)(亚)(市)(场)(扩)(张)(,同)(时)(有)(望)(借)(摩)(托)(罗)(拉)(移)(动)(提)(升)(其)(全)(球)(份)(额)(。
  对)(于)(国)(产)(品)(牌)(的)(“蚕)(食)(”,7月)(31日)(,三)(星)(移)(动)(通)(讯)(业)(务)(高)(级)(副)(总)(裁)(金)(铉)(浚)(在)(季)(度)(业)(绩)(说)(明)(会)(上)(承)(认)(,三)(星)(在)(中)(国)(市)(场)(的)(发)(展)(战)(略)(出)(现)(了)(失)(误)(,三)(星)(将)(聚)(焦)(更)(少)(品)(类)(的)(“战)(略)(产)(品)(”,通)(过)(以)(价)(格)(竞)(争)(的)(方)(式)(对)(抗)(中)(国)(本)(土)(厂)(商)(。
  据)(知)(情)(人)(士)(透)(露)(,针)(对)(在)(全)(球)(市)(场)(强)(势)(增)(长)(的)(华)(为)(,三)(星)(已)(提)(出)(专)(门)(针)(对)(性)(的)(策)(略)(,在)(营)(销)(方)(式)(以)(及)(多)(个)(产)(品)(价)(格)(上)(对)(攻)(华)(为)(产)(品)(。
  缩)(减)(运)(营)(商)(渠)(道)(权)(重)(
  面)(对)(行)(业)(巨)(头)(的)(反)(扑)(,势)(头)(正)(劲)(的)(国)(产)(手)(机)(品)(牌)(也)(在)(加)(速)(调)(整)(。
  昨)(日)(,华)(为)(消)(费)(者)(业)(务)(CEO余)(承)(东)(在)(媒)(体)(见)(面)(会)(上)(对)(记)(者)(表)(示)(,“华)(为)(手)(机)(产)(品)(线)(将)(缩)(减)(国)(内)(手)(机)(厂)(商)(长)(期)(依)(赖)(的)(运)(营)(商)(销)(售)(渠)(道)(权)(重)(,发)(力)(传)(统)(渠)(道)(以)(及)(电)(商)(平)(台)(。同)(时)(,华)(为)(手)(机)(产)(品)(线)(将)(快)(速)(“瘦)(身)(”,下)(半)(年)(将)(砍)(掉)(80%以)(上)(的)(手)(机)(品)(类)(,坚)(持)(中)(高)(端)(路)(线)(,集)(中)(优)(势)(资)(源)(做)(好)(旗)(舰)(产)(品)(。”
  “不)(断)(奶)(的)(孩)(子)(长)(不)(大)(。”余)(承)(东)(表)(示)(,过)(去)(华)(为)(主)(要)(跟)(着)(运)(营)(商)(跑)(,推)(出)(大)(量)(低)(端)(机)(,但)(低)(端)(机)(的)(路)(线)(走)(起)(来)(非)(常)(吃)(力)(,有)(时)(会)(严)(重)(影)(响)(消)(费)(者)(体)(验)(,影)(响)(品)(牌)(溢)(价)(能)(力)(。
  “华)(为)(下)(半)(年)(目)(标)(是)(将)(传)(统)(渠)(道)(和)(电)(商)(平)(台)(出)(货)(量)(份)(额)(提)(升)(到)(占)(比)(80%,运)(营)(商)(渠)(道)(出)(货)(量)(占)(比)(20%。”余)(承)(东)(强)(调)(,“弱)(化)(运)(营)(商)(”并)(不)(等)(于)(“去)(运)(营)(商)(”,华)(为)(将)(在)(中)(高)(端)(产)(品)(线)(与)(运)(营)(商)(之)(间)(配)(合)(默)(契)(。
  在)(手)(机)(厂)(商)(严)(重)(依)(赖)(运)(营)(商)(补)(贴)(的)(情)(况)(下)(,华)(为)(的)(信)(心)(似)(乎)(来)(自)(电)(商)(渠)(道)(的)(爆)(发)(。据)(余)(承)(东)(透)(露)(,上)(半)(年)(华)(为)(手)(机)(中)(国)(区)(运)(营)(商)(渠)(道)(和)(传)(统)(渠)(道)(的)(出)(货)(大)(概)(在)(60%左)(右)(,电)(商)(渠)(道)(30%左)(右)(,而)(从)(7月)(开)(始)(,电)(商)(渠)(道)(出)(货)(量)(增)(长)(迅)(猛)(,比)(例)(提)(升)(到)(了)(50%。
  “一)(个)(品)(牌)(不)(做)(高)(端)(产)(品)(,永)(远)(成)(不)(了)(品)(牌)(。”手)(机)(中)(国)(联)(盟)(秘)(书)(长)(王)(艳)(辉)(在)(接)(受)(《每)(日)(经)(济)(新)(闻)(》记)(者)(采)(访)(时)(表)(示)(,智)(能)(机)(制)(造)(门)(槛)(降)(低)(的)(大)(背)(景)(下)(,陷)(入)(同)(质)(化)(桎)(梏)(的)(中)(低)(端)(手)(机)(难)(以)(产)(生)(利)(润)(。
  王)(艳)(辉)(指)(出)(,“三)(星)(的)(NOTE和)(S系)(列)(高)(端)(机)(型)(,承)(担)(了)(三)(星)(60%的)(利)(润)(,国)(产)(手)(机)(受)(制)(于)(品)(牌)(溢)(价)(能)(力)(,庞)(大)(的)(出)(货)(量)(只)(能)(带)(来)(微)(利)(,国)(产)(手)(机)(若)(要)(在)(全)(球)(市)(场)(突)(围)(,高)(端)(产)(品)(是)(必)(要)(条)(件)(,也)(是)(培)(育)(核)(心)(竞)(争)(力)(的)(关)(键)(一)(环)(。”
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